Kaiser Permanente:
Design System

One of the leading names in healthcare, the medical teams at Kaiser Permanente provide high-quality, expert care. Empowered and supported by industry-leading technology, KP provides care to 12.2 million members in 8 states and the District of Columbia.

The problem

Serving and providing care to multiple regions with different needs, Kaiser Permanente's online offerings were visually and experientially fragmented. While a design system had been established by the client, many regions were not utilizing these brand guidelines, creating wildly different-looking pages.

My role

I worked as the lead designer of this project at MullenLowe Profero. An ongoing effort, this project involved working with one account manager, one project manager and one engineer.

Establishing a consistent brand

Working together with KP, we fine-tuned and created a component library that utilizes the digital brand guidelines in regard to hierarchy, typography and photography. Starting from the top level pages and working our way down to market-specific landing pages, I helped to standardize the components that were used by KP's local content partners to create a cohesive experience.

Re-designing the Kaiser Permanente experience

Whether a member is searching for information on federal employee health benefits or facility information, each page now displays consistent information. My goal was to unify the experience Kaiser Permanente members have while exploring and learning about what offerings are available to them in order to help them receive the care they need. Through standardizing their design library, we were able to help reduce blockers and create a simplified experience.

© 2024 Kevin Leung. Don't steal.